For undergraduate and graduate courses in entrepreneurship This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.
Teaching and Learning Experience This text will provide a better teaching and learning experience-for you and your students.
Here's how: Focus on the "Front End" of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process.
Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book.
Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide.
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| How | Focus on the front |
|---|---|
| Process | The entrepreneurial process is discussed and defined as part of the comprehensive business plan process |
| Reference | A business plan for a fictitious company name |
| Plan | The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide |
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