John P.
Kotter's Leading Change: Why Transformation Efforts Fail is a classic of business literature, and an example of high-level analysis and evaluation.
At its heart, Kotter's conclusion was simple: unsuccessful transformations usually result from poor management decisions.
His view was that it was not enough for executives to have management skills.
Strong leadership is required, together with a clear process that can be used by all kinds of companies and organizations, no matter what sector they are operating in.
| Change | Why |
|---|---|
| Kotter's conclusion was simple | Unsuccessful transformations usually result from poor management decisions |
50.00 Lei
