Managing Airports presents a comprehensive and cutting-edge insight into today's international airport industry.
Approaching management topics from a strategic and commercial perspective, rather than from an operational and technical viewpoint, the book provides an innovative insight into the processes behind running a successful airport.
This fifth edition has been fully revised and updated to reflect the many important developments in the management of airports including: * New content on: evolving airline models and implications for airports, self-connection, digital marketing, sensor and beacon technology, policy decisions and economic benefits, and climate change adaptation.
* Updated and expanded content on: airport privatisation, economic regulation, technology within the terminal, non-aeronautical innovations, service quality and the passenger experience.
* New and updated international case studies to show recent issues and theory in practice.
Updated case studies from emerging economies such as China, India, and Brazil.
Accessible and up-to-date, Managing Airports is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.
Pret vechi 389.78 Lei
Reducere 11%
| Including | |
|---|---|
| New content on | Evolving airline models and implications for airports selfconnection digital marketing sensor and beacon technology policy decisions and economic benefits and climate change adaptation |
| Updated and expanded content on | Airport privatisation economic regulation technology within the terminal nonaeronautical innovations service quality and the passenger experience |
350.80 Lei
