Mcgraw-hill Education - Europe

Mcgraw-hill Education - Europe - Marketing roi | james lenskold

• 2 stele, bazat pe 1 voturi

Shows marketing practitioners at various levels how to employ ROI and other financial tools to quantify their organizations' strategic marketing decisions and maximize the incremental profits generated by each dollar invested in their marketing programs.

This book presents a program for removing the veil of mystery from marketing efficiency.