Mcgraw-hill Higher Education

Mcgraw-hill Higher Education - Picture your business strategy: transform decisions with the, hardcover/christine chopyak

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PICTURE THIS: A BOLD NEW BUSINESS STRATEGY DRAWN FROM TODAY'S HOTTEST VISUAL TRENDS Scientific studies have shown that looking at pictures, drawings, and other graphics engage both sides of the brain--opening the mind's eye and business systems to new possibilities we might not otherwise see.

Frustrated by lackluster approaches to strategy, companies are combining illustrations and color with business strategy with phenomenal success.

If you want to go beyond drawing on the back of a napkin.