Hodder & Stoughton Ltd

Hodder & Stoughton Ltd - Say ja to hygge! - a parody | dr magnus olsensen

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'Dr Magnus Olsensen has done the decent thing.

He has punctured the smug hygge bubble.

He has written a parody of hygge and he has blown out all the flipping candles.

' The Times'a hilarious pastiche of the hygge phenomenon.

the cool humour gift book of 2016' Get The GlossThis little book of hygge came about after a particularly hyggeligt evening in December 2015.

I had just lit my pleasing contemporary wood-burner and was sitting back, gløgg in hand, listening to Terj Dørk's classic drøn jazz album Tepid in Taarstrup'.

I found myself reflecting on the fact that we are the World's Happiest PeopleT.

Wasn't it time, I thought, we shared our secret? I immediately called around three of the Institute of Wellbeing's brightest young researchers: Freja, Olaf and Sofia.

We sat together snug in my pure wool foursie, bathed on soft fire-light, and talked long into the evening.

The idea came over us unexpectedly.

We would publish a book, explaining hygge for the betterment of all mankind.

I'm delighted that we have succeeded.

And I hope our efforts will help you to find your own hygge-topia.

Held og lykke!Dr Magnus OlsensenDirector, Institute of Wellbeing, Aarhus***The Danish hygge (pronounced 'huhhpg-ghuhrr') lifestyle is all about feeling snug, safe, warm and satisfied - ideally self-satisfied.

But how should you go about finding your special cosy place?Let Dr Magnus Olsensen be your guide to finding hygge in every area of your life - from the office to the bedroom.

Hygge is derived from the Old Norse words hig, meaning cosy, and ger, meaning fire hazard.

It is, in essence, a state of mind.

(One that is heavily dependent on candles.

)For some, achieving hygge will come easily.

Others may have to work a little harder.

But if you put in the hours - and follow the guidance in Say Ja to Hygge! - you will find your own hygge-topia.

You will have become, in spirit, Danish.

And - as the old song goes - there is nothing like a Dane!This truly hilarious send-up of hygge culture is a work of timely comic genius.