Bis Publishers

Bis Publishers - Strategic design: 8 essential practices every strategic designer must master, paperback/giulia calabretta

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Design professionals' in innovation are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs.

Their rol is growing towards a more strategic one.

In order to effectively play this role, design professionals need to master a set of strategic practices - i.

, routinized actions and ways of working.

However, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects.

This book introduces eight strategic design practices.

These practices help the design professionals become familiar with effective tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools.

About the Author: Dr.

Giulia Calabretta is Assistant Professor in Strategic Value of Design at Faculty of Industrial Design Engineering, Delft University of Technology (Delft Netherlands).

Giulia earned her Ph D from ESADE Business School (Barcelona, Spain).

Her research interests are in the area of innovation and design management.

Currently her research is focused on understanding how design skills and methods can be effectively integrated in the strategy and processes of companies, with a particular interest on the role of designers in innovation strategy and early development.

Her research has been published in such journals as the Journal of Product Innovation Management, Journal of Business Ethics, and Journal of Service Management.

Gerda Gemser is Full Professor of Business and Design at RMIT University of Technology and Design, Melbourne, Australia.

She is one of the distinguished full professors appointed by RMIT University to stimulate design research.

Gerda earned her Ph D degree at the Rotterdam School of Management (The Netherlands).

She has conducted different studies on the effects of design on company performance (in cooperation with the E.

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