Bloomsbury Business - Sustainable marketing: how to drive profits with purpose, hardcover/michelle carvill

Bloomsbury Business

Bloomsbury Business - Sustainable marketing: how to drive profits with purpose, hardcover/michelle carvill

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Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative.

Sustainable Marketing represents the new benchmark for modern marketing.

It emphasizes the importance of sustainability in modern marketing, before providing a comprehensive guide to implementing and driving sustainable practices in any organization.

It draws upon both professional experiences and academic research, featuring in-depth case.

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