Bloomsbury Sigma

Bloomsbury Sigma - Sway: unravelling unconscious bias, hardcover/pragya agarwal

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Uncovers the science behind our unintentional biases using real world stories underpinned by scientific theories and research.

Experiments have shown that our brains categorize people by race in less than one-tenth of a second, about 50 milliseconds before determining sex.

This means that we are labeling people by race and associating certain characteristics to them without even hearing them speak or getting to know them.

This subtle cognitive process starts in the amygdala.