Entrepreneur Press

Entrepreneur Press - The advertising solution: influence prospects, multiply sales, and promote your brand, paperback/craig simpson

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Distilling the wisdom of the world s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged.

Walks readers through time-tested methods of creating effective ad copy that increases profits.

Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.