We're told to avoid saturated fats, we're marketed health food that is laden with sugar and we're encouraged to pound out miles at the gym.
However, our chances of getting obese are increasingraising our risk of Type-2 diabetes, cancer, dementia and heart disease.
Yet in the tiny Italian village of Pioppi, life is as simple as it is long and healthy.
There is no gym, no supermarket, the food is delicious and they enjoy a glass of wine every evening.
Now cardiologist Dr Aseem Malhotraa world-leading obesity expert and Britain's number one anti-sugar campaignerand acclaimed filmmaker Donal O'Neill combine the wisdom of this remarkably long lived population with decades of nutrition and medical research to cut through long-standing dietary myths and create this easy-to-follow lifestyle plan.
This isn't a diet or lifestyle which requires saying 'no' to the things you love, or exercising for hours upon end.
In just three weeks, The Pioppi Diet will help you make simple, achievable and long-lasting changes to how you eat, sleep and movechanges that all of us, no matter how busy we are, can make.