Covering the latest breaking news in Google Ad Words, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ad Word's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analytics.
Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.
Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using Ad Words scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google Ad Words account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques.
Coached by Ad Words experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined Ad Words campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales.
Whether a current advertiser or new to Ad Words, this guide is a necessary handbook.
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| Include | Powerful bidding strategies using remarketing lists for search ads |
|---|---|
| Content that includes links to dozens of resources and tutorials covering | Registering a domain name setting up a website selecting an email service choosing a shopping cart service finding products to sell and starting up an |
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