Description Jake Paul, KSI and PewDiePie influence the views, lives and purchases of millions of fans.
And their power is growing.
Two billion people worldwide watch YouTube.
Yet despite their reach, YouTubers remain a mystery to much of the public and media.
What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind them? Wired journalist Chris Stokel-Walker reveals the answers in the first independent in-depth book .
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